When you buy food, you might choose between a large chain
supermarket and your local wholefood shop.
When you buy clothes, you might choose between a
Knightsbridge retailer and Primark
In neither case is one right and the other wrong - they are
different sources for different products.
I think school travel organisers can be differentiated in
the same way. If you want a five-day
trip to the Rhineland or to the Ile-de-France, there are plenty of good,
reliable operators to choose from, and as they will generally use the same
hotels, attractions and ferry companies, the only way to choose between them is
price.
If, though, you want a study tour that is carefully planned
to provide curriculum support for, say, History or Classics, then you are
probably better advised to use a niche operator who know the sites,
museums, memorials etc. and how they focus your pupils' learning.
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